Working Student Content Marketing (m|w|d)

Great content doesn't happen by accident. It starts with the right topics, a clear understanding of the audience, and a sense for what is genuinely relevant.

In this role, you will support our Content Marketing team in identifying topics, developing content, and executing content campaigns. You will quickly take ownership of your own tasks and contribute to projects from research through to promotion.

About your role

As a Working Student Content Marketing, you will work closely with the team to identify relevant topics and turn them into successful content campaigns. You will research trends and user interests, support content creation, and help distribute content through external publishing partners.

When a campaign reaches more people or a topic performs particularly well, you can see the direct impact of your work.

Your responsibilities

• Research relevant topics, trends, and user needs to develop content ideas and campaign opportunities.

• Support the planning, creation, and optimization of content campaigns across different formats.

• Evaluate content based on relevance, audience fit, and format, and contribute ideas for improvement.

• Support content distribution activities and collaborate with external publishers.

• Analyze content performance and derive insights to improve future campaigns.

Skills & Requirements

• You are currently enrolled at a university, ideally in Marketing, Communications, Media Studies, Journalism, or a related field.

• You have excellent German language skills and can create and review content with a high level of accuracy.

• You have a strong interest in content marketing, digital media, and audience-focused content creation.

• You take ownership and independently drive topics forward.

• You bring intrinsic motivation and a proactive mindset.

At idealo you can expect

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.

• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.

• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

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