Our commitment for a balanced leadership at idealo
Today, 42% of idealo's employees are women. If we look only at the management levels, i.e. all idealos with leadership responsibility, the current share of women from the team leads up to our top management is 37%. This is already significantly higher than the national average of 27% (in 2021). Still, if we want to contribute to diversity and fair representation at idealo and in our society, we cannot be satisfied with the current status.
Therefore, as part of the Axel Springer Group's Gender Balanced Leadership (GBL) Initiative, we have set ourselves the goal of increasing the proportion of women in leadership at idealo to 44% by 2026. (German press release, Sept 9th, 2021)
Why are we focusing on a goal to increase the proportion of women in leadership?
This target within the framework of the GBL initiative is the first markup for idealo to set and track targets for itself within the framework of D&I measures. We are confident that we can become more diverse and successful with the actions taken and changes at the management levels. Therefore, we currently see the focus on management positions as the most effective lever for more diversity and inclusion across all dimensions.