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About us

We move e-commerce. Together.

idealo is one of Europe's leading online comparison platforms for products. With more than 2.5 million page views per day, over 560 million product offers from around 50,000 merchants for the comparison platform, we are one of the largest e-commerce websites in Germany!

idealo is a Berlin success story: In 2000, we started out with the mission of helping consumers make the best purchasing decisions. Right in the heart of Berlin, about 1,000 employees from over 60 nations are supporting our users to find the best deal. We are focusing on agile and autonomous work to unleash our employees' full potential. At idealo, we believe that people are at their best when they are in a sustainable environment that values each person, their contribution and supports their personal and professional development. This repeatedly makes us one of Germany's best employers in the internet and multimedia industry (kununu | F.A.Z.).

idealo price comparison

The best price from millions of product offers can be found by our users in Germany, Austria, Italy, Spain, France, and the UK via our price comparison. Every purchase idealo!

Success factor for the European e-commerce industry

idealo is the success factor for thousands of online shops to generate over 76 million visits on average per month and close deals in a highly competitive environment.

idealo at a glance





>76 Million

Visits per month

>500 Million

Product offers online

>18 Millionen

App Downloads

>4.5 Billion

Imported offers per day

Freedom, Responsibility, and Trust by default

We believe in freedom as the foundation of our daily work since it is only in freedom that the enthusiasm, curiosity, and creativity that make our work so successful and joyful can develop. The basis for freedom is the trust in our employees to use this freedom in the best intention for idealo, our users, and partners. And that also means that responsibility, as the second essential foundation, is lived where people and teams are taking decisions directly.

Our company values are an integral part of our company philosophy. They form the foundation for entrepreneurial, ethical, and collaborative collaboration. They are key to achieving our company goals.

Openness and honesty

We see openness and honesty as the basis for interacting with one another. This allows us to collaborate as a team with mutual trust and to achieve more with more joy than we could on our own.

Courage and tolerance

We have the courage to take responsibility for our own work and the courage to admit our own mistakes and address them. Those two things go together.

We show tolerance for the mistakes of others and create a safe space so it will be easier for everyone to openly admit to their own mistakes.


We act with integrity and in accordance with our convictions. We stand behind our statements and do not just talk the talk but also walk the walk. We cultivate this integrity both within idealo and with respect to our users and partners.

"Our employees are important to us. It’s not just a word on paper. It’s the very foundation of what we believe at idealo!"

Albrecht von Sonntag Co-Founder & Co-CEO

Albrecht von Sonntag, Co-Founder & Co-CEO

We are committed to company goals that go beyond economic success

Our employees are at the center of all our business activities. We therefore live by our company values to create a motivating and fulfilling work environment where every employee can bring their full self to work. As an employer, we promote a conscientious lifestyle and advocate using our world's limited resources responsibly.

Diversity & Inclusion at idealo

Creating a diverse and inclusive culture is never done or complete. It's a marathon that takes the continuous effort of the management, leaders, teams, and every single employee! We want to develop the unique culture at idealo further and, ultimately, live up to our promise every day: At idealo, we want you just as you are!

Sustainability at idealo

Efficient work and social responsibility are not mutually exclusive. On the contrary: we are convinced that, in future, one will not be able to exist without the other. Therefore, we actively encourage everyone to use our world’s limited resources responsibly.

Part of a strong talent network

As one of the most successful digital companies, idealo has been part of Axel Springer SE since 2007. Our employees benefit from a growing network of over 15,000 employees of the media and digital companies belonging to Axel Springer SE in Europe and North America. It includes the opportunity to look for the next career step within the AS Group or network with professionals from various fields.

Join the idealo crew

Together we are moving the e-commerce industry. And a little bit of the world, too. Find your place at idealo.