(Senior) Performance Marketing Manager - Paid Search (m|w|d)

As part of our Paid Search team, you will gain deep insights into marketing automation in SEA at one of Europe’s leading e-commerce players. You will be responsible for driving strong growth, fostering innovation, and increasing the efficiency of all Paid Search channels through data- and technology-driven approaches.

As part of the Paid Search International / Whitelabels area, you will play a key role in shaping our success across 5 markets. You will manage your campaigns independently, proactively enrich the team with fresh, creative ideas, and contribute to many cross-country and cross-functional projects.

With idealo’s planned market expansion, we are looking for a curious, motivated, and data-driven new team member for our Paid Search team. We look forward to receiving your application!

About your new role

• You are responsible for planning, creating, and managing our performance online marketing campaigns, with a focus on Paid Search, including SEA and Shopping.

• You develop performance marketing strategies and optimization approaches, and ensure continuous tracking of our performance campaigns as well as ongoing analyses and reporting, such as business plans and forecasts.

• With your hands-on mentality, you are deeply involved in cross-functional workflows and support your team in solving complex automation and bidding strategy projects.

• You analyze business processes, validate hypotheses through testing, back them up with data, contribute to the automation of our marketing activities, and establish these as best practices within the team.

• You maintain close communication with Country Managers, align with internal departments, and act as the single point of contact for performance-related questions in your channel.

• By continuously monitoring market trends and competitor activities, you ensure that our company remains a leader in the industry.

Skills & Requirements

• You have 3–5 years of professional experience in performance marketing and relevant expertise in Paid Search.

• Your excellent communication skills and very good English skills enable you to explain and present complex topics clearly and understandably to your stakeholders. Other languages such as German, Dutch or French are a plus.

• You have strong analytical skills and enjoy data-driven, results-oriented work with common analytics tools such as Tableau and Excel.

• You are experienced in designing, running, evaluating, and documenting tests, as well as deriving actionable recommendations.

• You have a strong technical affinity, a fundamental technical understanding of data-driven advertising, feed and tracking systems, and a structured way of working.

• You maintain a hands-on, solution- and implementation-oriented mindset, drive initiatives forward, remove obstacles, and deliver results, even in ambiguous situations.

At idealo you can expect

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.

• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.

• You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too!

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.

• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

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