Marketing Analyst (m|w|x)

As part of the Marketing Analytics Team, you will be providing detailed insights into our consumer behaviour and marketing channel performance, to enable data-driven decisions. You will work closely with a wide range of stakeholders to combine their business questions to an overarching picture. 

The position is available as a full-time or part-time position.  

About your new role

• You work with Marketing teams to translate business questions into data-driven insights and recommendations to support them in evaluating their channels’ performance.

• You extract and explore data from different sources; you enjoy searching for the best way to visualize data, design and maintain Tableau dashboards to display Marketing metrics and deliver actionable findings.

• You define and monitor KPIs, and you can understand the root causes behind the changes.

• You develop analytical approaches to enable comprehensive marketing steering, including customer lifetime value, revenue attribution (e.g. Marketing Mix Modeling) incrementality testing, and user segmentation (e.g. RFM modelling).

• You share your knowledge actively and collaborate closely with other analysts in the company.

Skills & Requirements

• You have 2+ years of experience in Marketing Intelligence or Marketing Analytics, with a degree in Economics, Statistics, Mathematics, Business Analytics, or a related quantitative field.

• You have a strong understanding of Marketing measurement and steering, including concepts like ROI, CLV, and predictive modeling.

• You are experienced in collaborating with business stakeholders, gathering requirements, managing expectations, and prioritizing tasks in a fast-paced, multi-project environment.

• You bring first-hand experience with data-intensive projects using tools like SQL and Tableau. Knowledge of statistical programming languages (e.g. Python, R) is a plus.

• You are a critical thinker and understand complex problems. You can explain your findings well-structured and in fluent English.

• A statistical background (e.g. experience with regression analysis, A/B Testing, uplift experiments, incrementality studies) is a big plus.

At idealo you can expect

• You need vacation? We offer you 30 days of vacation. Not enough? You can "buy" an additional 15 days every year by converting your salary and it's seen as a positive thing.

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.

• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.

• You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too!

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.

• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Today, with ~2.5 million visits per day, ~50,000 shops, and more than ~500 million product offers, we are one of the most popular German e-commerce websites and one of the leading European shopping and comparison platforms. We are active as a price comparison platform in six countries (Austria, France, Germany, Great Britain, Italy, and Spain).
We are located in the heart of Berlin and offer a unique idealo spirit. Your ideas are the driving force that moves our business forward. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation, or a degree of disability are irrelevant.
If you are passionate about improving the world of online shopping alongside ~1000 idealos from ~60 nations, apply with us today.

Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Representative Body for Severely Disabled People (SBV) during the application process. Please inform us regarding this topic.

For the inclusion of people with disabilities, our office is accessible without steps. When you start with us, we will see what else is needed!

#LI-AJ1