Head of Agency Sales – Retail Media (GTM Activation) (m|w|d)

As the Head of Agency Sales, you will own all Retail Media activities on the agency side and position idealo as a strategic partner for media, performance, and retail media agencies. You will build our agency ecosystem, develop framework partnerships, activate budgets across all relevant channels, and ensure idealo becomes an integrated part of agency media planning. You will lead the Agency Sales team and develop scalable GTM models. 

About your new role

• Build and lead the Agency Sales team, and define the GTM strategy for agency partners (media, performance, and retail media agencies). 

• Establish framework agreements and high-impact activation partnerships. 

• Own the activation of agency budgets across onsite and offsite. 

• Develop agency-specific enablement offerings: education, tools, best practices, and reporting. 

• Represent idealo in pitches, strategic meetings, and retail media roadshows. 

• Build a scalable partner ecosystem including incentive and engagement models. 

• Full revenue responsibility for the agency segment, including forecasting and pipeline management. 

• Collaborate closely with the Brand Sales team to leverage cross-segment opportunities. 

Skills & Requirements

• Strong experience in media agency, platform, or retail media environments with a focus on agency relations. 

• Deep understanding of agency structures, buying models, and incentive mechanisms. 

• Expertise in programmatic activation and data-driven campaign models. 

• Leadership experience and a track record of building and developing teams. 

• Proven experience developing agency partnerships and ecosystems. 

• Excellent communication, stakeholder management, and negotiation skills. 

• Drive to build and shape a new business area. 

• Intrinsic motivation and a proactive mindset.

• Fluency in English and German. 

At idealo you can expect 

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget. 

• And what about the office? Our office in the heart of Berlin offers excellent free lunch, as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies. 

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice. 

• You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too! 

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.