Expert Lead B2B Marketing (f|m|d)

We are one of Europe’s leading price comparison platforms, empowering millions of users and thousands of partners to make smarter commerce decisions. As we expand our B2B offering beyond traditional comparison services into performance marketing, retail media, and advanced commercial partnerships, we are seeking a strategic and driven Expert Lead B2B Marketing (f|m|d)  to shape the future of our B2B brand and spearhead our market-facing presence. This is a highly strategic role with ownership over brand positioning, go-to-market execution and thought leadership.

 About your new role

Strategic Leadership & Brand Positioning 

• Define and execute a sharpened B2B brand positioning, emphasizing performance marketing and new commercial offerings. 

• Create a tactical plan for 2025 focused on brand narrative, market entry strategies, and go-to-market support. 

Go-to-Market & Content Strategy 

• Lead the go-to-market strategy for new commercial offerings with a focus on value communication and sales enablement. 

• Oversee the creation of content-driven campaigns to support upper funnel efforts and brand awareness. 

• Develop lead-nurturing strategies by tier, ensuring high relevance and engagement. 

Leadership & Cross-functional Collaboration 

• Manage and mentor a small team of B2B marketers with growth and development in mind. 

• Collaborate closely with the VP B2B Marketing & Commercial Strategy on department-wide initiatives. 

• Coordinate with Communications, Product, Sales, and external partners to align messaging and execution. 

Industry Engagement 

• Represent the company at key industry events, panels, and conferences as a thought leader. 

• Build and maintain relationships with industry influencers and decision-makers. 

• Activate internal and external ambassadors to amplify our brand presence. 

Skills & Requirements

• 5+ years of expereince of experience in B2B marketing, ideally in performance marketing, SaaS, or retail/commerce media. 

• Proven success in leading teams and shaping brand strategy in a fast-paced, evolving environment. 

• Deep understanding of go-to-market frameworks, funnel-based marketing, and content strategy. 

• Strong public speaking skills and experience representing brands at industry events. 

• Analytical mindset with a bias for action and experimentation. 

• Exceptional communication skills in both German and English.

Why Join Us? 

• Be part of redefining a brand at the intersection of technology, media, and commerce. 

• Own and execute a high-impact roadmap directly tied to growth and commercial outcomes. 

• Collaborate with an ambitious and experienced leadership team. 

At idealo you can expect

• You need vacation? We offer you 30 days of vacation. Not enough? You can "buy" an additional 15 days every year by converting your salary and it's seen as a positive thing.

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.

• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.

• You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too!

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.

• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!
  

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Today, with ~2.5 million visits per day, ~50,000 shops, and more than ~500 million product offers, we are one of the most popular German e-commerce websites and one of the leading European shopping and comparison platforms. We are active as a price comparison platform in six countries (Austria, France, Germany, Great Britain, Italy, and Spain).
We are located in the heart of Berlin and offer a unique idealo spirit. Your ideas are the driving force that moves our business forward. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation, or a degree of disability are irrelevant.
If you are passionate about improving the world of online shopping alongside ~1000 idealos from ~60 nations, apply with us today.

Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Representative Body for Severely Disabled People (SBV) during the application process. Please inform us regarding this topic.

For the inclusion of people with disabilities, our office is accessible without steps. When you start with us, we will see what else is needed!

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