Influencer Marketing & Brand Experience Manager (m|w|d)

As Influencer & Brand Experience Manager at idealo Germany, you will lead our influencer marketing engine and amplify our cultural relevance for the German market. You will be responsible for designing and scaling influencer collaborations that elevate idealo’s brand voice, drive authentic engagement, and support key business goals. You’ll also coordinate brand activation at signature brand events to ensure we show up in culture, not just on feed. 

This is a high-impact role: your work directly translates cultural insight into influencer storytelling, content, and connections that shape how German audiences perceive and engage with idealo. 

About your new role

• Define and deliver the influencer marketing vision for idealo Germany, from creator selection to campaign execution and post-campaign optimization with an agency when needed with a 6-figure dedicated budget. 

• Manage the full influencer lifecycle: sourcing, briefing, negotiating, co-creation, and performance measurement - with an agency when needed.  

• Translate cultural and trend insights into influencer activations that position idealo as a culturally grounded, desirable brand.  

• Lead creative and strategic direction for influencer campaigns, including ideation, content formats, and narrative flow. 

• Track, analyze, and report campaign performance, deriving insights to improve impact and ROI. 

• Activate influencer presence at events: ensure creators are integrated into idealo’s event moments, generate content on the ground, and amplify reach via their voices. 

Skills & Requirements

• 3+ years’ experience in Influencer Marketing and Creator Partnerships in the German market (ideally within consumer brands, retail, or digital platforms) with solid track record executing influencer campaigns that deliver both creative impact and measurable results. 

• Deep knowledge of the German creator and cultural landscape across Instagram, TikTok, YouTube, Twitch, etc. 

• A strong network of influencers, talent managers, and agencies that you can activate to accelerate idealo’s presence in culture. 

• Strategic thinker and hands-on executor: you can map out the playbook and roll up your sleeves to make it happen. 

• Strong analytical skills to measure campaign performance and optimize results. (Intermediate to advanced Excel skills). 

• C1 German and fluent English is a must. 

• You challenge assumptions respectfully and use data and reasoning to debate ideas—then fully commit once a decision is made to ensure alignment and momentum. 

At idealo you can expect

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.

• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.

• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.

• You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too!

• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.

• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

#LI-MR1