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Senior App Marketing Manager – Engagement/ Growth/ Retention (m|f|x)

Deutschland, Berlin, BerlinMarketing

Jobbeschreibung

We are looking for a Senior App Marketing Manager – Engagement/ Growth/ Retention (m|f|x) who is passionate about mobile apps and performance marketing and has a strong data-driven and results-oriented mindset to support our app marketing team in Berlin.

You are responsible for the paid growth within the idealo app, which is one of the most successful apps in Germany, but also in other European countries (such as France, Italy, Spain, Austria and the UK). You will coordinate our paid channels, identify and implement new growth channels and work closely with our mobile development team. You understand the different ways of effective app marketing and reactivations? You understand the specific pros and cons of UA channels and you can articulate your approach to handle app growth? You like to define a strategy of a scalable and repeatable method for growth, inspired by data? If you can answer all with “yes”, we are happy to receive your application.

The position is advertised as full-time and part-time.

About your new role

  • You will create and develop an achievable growth plan and monitor its progress.
  • For our Paid Growth and Organic Growth Managers, you will act as a sparring partner, to drive projects forward.
  • You will run projects in collaboration with other marketing departments and our app developers to create and implement new experiences that take our app to new, sustainable levels of growth.
  • You will develop ideas to increase post-install activation rates, drive more engagement within the app, achieve higher retention rates for specific cohorts and reactivate old users.
  • Also, you will work on customer segmentation and funnel and cohort analysis. In addition, you will also work on active ways to increase CLV.

Stellenanforderungen

Skills & Requirements

  • You have worked for at least two different apps (or at least 1 app + 1 app marketing agency).
  • You are very good in UA and have good level of experience in Programmatic Buying, ASA, ACi, Facebook/Instagram, TikTok, Snapchat, Influencer etc.
  • You bring a track record in growth hacking with you and can prove this up with data.
  • You have a history of focusing on activating / onboarding a user after install, continuous engagement, retention and re-activation.
  • You have a good understanding of all app tracking related topics. You are passionate about growth topics and you are performance-driven.

At idealo you can expect

  • You don't live in Berlin and want to work from home? Our hybrid work model offers you the freedom to work from all over Germany in a mobile and flexible way. Together we will find the best solution that works for you. In return, you get everything you need for your work (noise-canceling headset, laptop, etc.).
  • You need vacation? We offer you 30 days of vacation. Not enough? You can "buy" an additional 15 days every year by converting your salary and it's seen as a positive thing.
  • You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy, DataCamp), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.
  • And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent subsidized lunch, as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.
  • In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
  • You want full flexibility on your way to work and beyond? No problem with a job bike or BVG company ticket - and it's environmentally friendly, too!
  • You don't live in Germany yet? We support you in the visa process and with your relocation.
  • You are a parent of a child that’s in need of daycare? Your needs are well looked after with our company KiTa which enables you to keep focused on work with no worries. In addition, you are paid in full for up to 30 sick days per child per year and if you are a single parent, even up to 60 sick days.
  • And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Today, with 1.5 million visits per day, 50,000 shops, and more than 330 million product offers, we are one of the most popular German e-commerce websites and one of the leading European shopping and comparison platforms. We are active as a price comparison platform in six countries (Austria, France, Germany, Great Britain, Italy, and Spain).
We are located in the heart of Berlin and offer a unique idealo spirit. Your ideas are the driving force that moves our business forward. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation, or a degree of disability are irrelevant.
If you are passionate about improving the world of online shopping alongside 1200 idealos from 60 nations, apply with us today.

Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Severely Disabled Representation (SBV) during the application process.

Work in the office and from wherever you like.

idealo allows you to work from wherever you are. As part of our Hybrid Work at idealo, you decide whether and how often you work from our office in Berlin or remotely because you live in another city within Germany or the café down the street makes the best coffee cream. Only about once a month, there will be mandatory office days to bring idealos together at company, department or team level, including stunning views from our roof terrace. Find out what Hybrid Work at idealo is all about here and in a personal conversation in the interviews!

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