Marketing Tracking Specialist (m|f|x)

Job description

As part of the Marketing Automation team, we run the tag management system with all included marketing and analytics tags for the various idealo properties. This includes the actual implementation (setting up tags and triggers and creating custom tag templates when necessary) as well as integration with idealo’s consent management platform. We proactively watch out for security issues in third party marketing tags, and check for compliance with privacy regulations (GDPR, ePrivacy and related). We also maintain the Google Analytics 360 setup, including a GCS project for exports to BigQuery.

Apart from daily operations, we also want to do research and development to move our implementation ahead. Specifically, we want to mitigate the effects of tracking on page performance/web vitals and to find a reasonable balance between Idealo’s business needs and the legitimate expectations of our users for more privacy.

The position is advertised as full-time and part-time.

About your new role

  • You implement new tags and maintain existing ones in our Google Tag Manager to ensure correct tracking of all marketing initiatives.
  • Supporting the marketing team with all non-engineering marketing tech tasks, such as tracking troubleshooting, defining requirements for the data team, concepts for naming conventions etc. are also part of your tasks.
  • You are responsible for quality assurance for the implementation of the tracking concept and tracking tags, as well as ensuring data quality.
  • Your task is to write, check and maintain implementation documents based on the general tracking guidelines.
  • You keep track of implementations and product changes, as well as their potential impact on marketing tracking.

Job requirements

Skills & Requirements

  • You have 1+ years of professional experience in marketing tracking, ideally in e-commerce.
  • You are familiar with the implementation and configuration of web analytics software (currently Google Universal Analytics 360), as well as with setting up tags and triggers via Google Tag Manager.
  • You always keep up to date with developments and trends in marketing tracking (browser updates, data protection, etc.) and address necessary measures.
  • You have gained first experiences with "Sandboxed Javascript"/own templates in GTM, you also have SQL knowledge, first experiences with BigQuery are a plus.
  • You communicate fluently in English, German is a plus.
  • As a tracking evangelist and team player who likes to collaborate and work with stakeholders from different areas, you create understanding and awareness.

At idealo you can expect

  • No room for stagnancy! Whether tech talks, conferences or individual training, there are countless opportunities for constructive discussion and input
  • Influence in creating and deciding individual tasks as well as direct
    contact with idealo partner
  • Various idealo benefits to satisfy every heart's desire, ranging from organic breakfasts to bikes that
    can be rented during the lunch break
  • With countless opportunities for team building such as team events and parties at Christmas and in
    summer, you'll be able to strengthen team spirit as well as the professional development of your department

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Right in the heart of Berlin, over 1.000 employees from 40 nations are working on the future of online shopping. We focussing on agile and self-reliant work, sustainability and a healthy relationship between work and private life. These values are firmly anchored in our corporate culture and an integral part of our corporate philosophy.

As part of our team, you can look forward to freedom, an international and inspiring working environment. Your ideas are particularly important to us. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation or a severely handicapped degree do not play a role.

Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Severely Disabled Representation (SBV) during the application process.


idealo continues hiring during the COVID-19 pandemic.

We do still hire great talent from around the world! Due to the ongoing COVID-19 pandemic, we are checking almost every day with the authorities if and how we can relocate talent from EU and non-EU countries to work with idealo. Please bear in mind that we will take individual decisions in close consultation with the applicant and the authorities.

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