Brand Marketing Analyst (m|f|x)

Job description

The mission of the Brand Marketing Department at idealo is to build great campaigns that bring our brand to the next level and drive performance.

You have the chance to take ownership of generating meaningful data-driven insights for our brand marketing team and drive key projects to evaluate brand marketing campaigns- You´ll get the opportunity to make a real impact with data-driven decision making and to implement new approaches.

The position is available as a full-time or part-time position.

About your new role

  • You are responsible for measuring and evaluating our brand marketing campaigns (TV, video & influencer marketing).
  • With your hands-on mentality, you support the brand marketing team with data driven decision making, develop and also implement marketing dashboards.
  • You´ll become an expert in our datasets, provide insights, drive key improvement initiatives and work with the brand marketing team to harness data into actionable insights by performing data analysis and providing in-depth insights.
  • As part of the team, you take responsibility for the use of our data mining & visualization tools, as well as SQL, to collect relevant data from our data lake and other data sources for analysis and reporting.

Job requirements

Skills & Requirements

  • You have successfully completed a degree in a quantitative or technical field (e.g. Data Science, Information Technology, Statistics, Mathematics, Computer Science or similar) and have already minimum 2 years of work experience.
  • You have a good understanding of marketing KPIs, attribution topics as well as methodologies like A/B testing, incremental uplift, and the ability to utilize different methodologies in analysis.
  • You have the ability to approach business challenges with data and a passion to deep dive to identify the root cause and also reflect on solutions.
  • You are already very familiar with marketing analytics software/tools and Excel, data visualization/dashboards (e.g. Tableau, Google data Studio), Google Analytics and have an understanding of DWH ecosystems and hands-on SQL experience (preferred).

At idealo you can expect

  • No room for stagnancy! Whether tech talks, conferences or individual training, there are countless opportunities for constructive discussion and input
  • Influence in creating and deciding individual tasks as well as direct
    contact with idealo partner
  • Various idealo benefits to satisfy every heart's desire, ranging from organic breakfasts to bikes that
    can be rented during the lunch break
  • With countless opportunities for team building such as team events and parties at Christmas and in
    summer, you'll be able to strengthen team spirit as well as the professional development of your department

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Right in the heart of Berlin, over 900 employees from 40 nations are working on the future of online shopping. We focussing on agile and self-reliant work, sustainability and a healthy relationship between work and private life. These values are firmly anchored in our corporate culture and an integral part of our corporate philosophy.

As part of our team, you can look forward to freedom, an international and inspiring working environment. Your ideas are particularly important to us. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation or a severely handicapped degree do not play a role.

Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Severely Disabled Representation (SBV) during the application process.


idealo continues hiring during the COVID-19 pandemic.

We do still hire great talent from around the world! Due to the ongoing COVID-19 pandemic, we are checking almost every day with the authorities if and how we can relocate talent from EU and non-EU countries to work with idealo. Please bear in mind that we will take individual decisions in close consultation with the applicant and the authorities.

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