App Growth Specialist (m|f|x) - Full time/Part time

Job description

We are looking for a passionate App Growth Specialist who is excited about mobile apps and performance marketing and who also has a strong data-driven and results-oriented mindset to join our app marketing team in Berlin.You will play a vital role in the user acquisition app marketing team and be responsible for identifying and executing new growth channels. 

Essential Duties and Responsibilities

  • You are responsible for planning, creating and managing performance based app marketing and retention
  • You develop strategies for app marketing and devise concepts for optimizations
  • You analyze business processes, test your own hypothesis using big data to prove their accuracy and contribute to the automation of our marketing activities
  • Conduct comprehensive data analysis and market research in order to identify growth opportunities for the product

About your new role

  • You are responsible for planning, creating and managing performance-based app marketing and retention campaigns with a focus on customer lifetime, ROI and ROAS
  • Your role also includes the implementation of these campaigns and regular performance monitoring
  • You organise and establish workflows as best practices for the team. You are a specialist in one (or more) of the important UA channels for app marketing and you´re happy to share your knowledge

Job requirements

Skills & Requirements

  • You feel at home in the online world and have experience in operative app and online marketing with a specific focus on apps.
  • You have significant knowledge of user acquisition and retention campaigns alongside
  • You have gained experience with common analysis tools such as Google Analytics, Firebase, MMPs, Tableau or Datastudio
  • You keep track of current trends in online marketing and app marketing and are interested in developing your own innovative campaign concepts to increase performance
  • You have strong technical affinity, an analytical way of thinking and are very capable with numbers
  • You enjoy sharing your knowledge and like to communicate openly
  • e-Commerce background is a plus but no must if you can easily adapt to a new vertical and bring a track record of growth hacking with you

Your benefits at idealo

  • No room for stagnancy! Whether tech talks, conferences or individual training, there are countless opportunities for constructive discussion and input
  • Influence in creating and deciding individual tasks as well as direct
    contact with idealo partner
  • Various idealo benefits to satisfy every heart's desire, ranging from organic breakfasts to bikes that
    can be rented during the lunch break
  • With countless opportunities for team building such as team events and parties at Christmas and in
    summer, you'll be able to strengthen team spirit as well as the professional development of your department

About idealo

idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Right in the heart of Berlin, over 800 employees from 40 nations are working on the future of online shopping. We focussing on agile and self-reliant work, sustainability and a healthy relationship between work and private life. These values are firmly anchored in our corporate culture and an integral part of our corporate philosophy.

As part of our team, you can look forward to freedom, an international and inspiring working environment. Your ideas are particularly important to us. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation or a severely handicapped degree do not play a role.