Senior App Marketing - Paid Growth (m|f|x)


We are looking for a Senior App Growth Specialist who is passionate about mobile apps and performance marketing and has a strong data-driven and results-oriented mindset to lead our paid app marketing in Berlin.

With the idealo app, you will be responsible for the paid growth of one of the most successful apps in Germany, but also in other European countries (such as France, Italy, Spain, Austria and the UK). You will coordinate our paid channels, identify and execute new growth channels and work closely with our mobile development team. You understand the different ways of effective app marketing and reactivations? You understand the specific pros and cons of UA channels and you can articulate your approach to handle app growth? You like to define a strategy of a scalable and repeatable method for growth, inspired by data? If you can answer all with “yes”, we are happy to receive your application.

This role is advertised as a full-time or part-time position.

About your new role

  • You coordinate all paid channels within a matrix organisation across different teams and business units (e.g. there are specialists for each marketing channel in separate teams like the display performance team).
  • You drive performance by constantly finding, testing, evaluating and scaling new channels for user acquisition & reactivation while aligning with our targets. 
  • You will create and develop a feasible growth plan and oversee the progress. 
  • Optimising growth funnels through data analysis is also an integral part of your job. 
  • As part of the App Marketing Team you will closely collaborate with our specialists for organic app growth, paid app growth and app analysis and report to the Team lead App Marketing.


Skills & Requirements

  • You have a proven track record of scaling apps and driving performance in a senior position with 5+ years experience in operative app marketing with a specific focus on Paid Growth (e.g. Programmatic Buying, ASA, ACi, Facebook, TikTok, Snapchat).
  • With your curious mindset you keep track of current trends in app marketing and you are interested in developing your own strategies for scalable & repeatable growth.
  • Your ability to think analytically enables you to work efficiently and create a clear path for your goals.
  • You can easily adapt to a new vertical and bring a track record of growth hacking with you.
  • You speak fluent English, German is a plus.

      At idealo you can expect

      • No room for stagnancy! Whether tech talks, conferences or individual training, there are countless opportunities for constructive discussion and input.
      • Influence in creating and deciding individual tasks as well as direct
        contact with idealo partner.
      • Various idealo benefits to satisfy every heart's desire, ranging from organic breakfasts to bikes that
        can be rented during the lunch break.
      • With countless opportunities for team building such as team events and parties at Christmas and in
        summer, you'll be able to strengthen team spirit as well as the professional development of your department.

      About idealo

      idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Right in the heart of Berlin, over 1.000 employees from 40 nations are working on the future of online shopping. We focussing on agile and self-reliant work, sustainability and a healthy relationship between work and private life. These values are firmly anchored in our corporate culture and an integral part of our corporate philosophy.

      As part of our team, you can look forward to freedom, an international and inspiring working environment. Your ideas are particularly important to us. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation or a severely handicapped degree do not play a role.

      Information for applicants with severe disabilities: As an applicant with a severe disability, you can get advice from our Severely Disabled Representation (SBV) during the application process.

      idealo continues hiring during the COVID-19 pandemic.

      We do still hire great talent from around the world! Due to the ongoing COVID-19 pandemic, we are checking almost every day with the authorities if and how we can relocate talent from EU and non-EU countries to work with idealo. Please bear in mind that we will take individual decisions in close consultation with the applicant and the authorities.